It’s no surprise that search engine optimization (SEO) will need to change as artificial intelligence (AI) advances. It won’t be long before AI overtakes SEO tactics because it can already evaluate data faster than humans can. The SEO sector is always changing. Google updates its algorithms frequently, and new technologies are continuously being developed. The SEO community has been debating the effect that AI would have on the industry ever since Google announced in 2015 that they will be utilizing RankBrain, an artificial intelligence (AI) system, to better process search results.

Here are some ways that SEO is already changing due to AI and how it will likely evolve going forward.

Content Creation

When it comes to SEO, content is still king. Natural language processing (NLP) is a technique used by Google’s algorithm to decipher the text on a webpage and match it to the user’s query. As a result, producing relevant, high-quality material is more crucial than ever.

Despite contentious discussions about Google’s response to created content, GPT-3-based solutions continue to be more widely introduced, and GPT-4 development is well under way.

Traffic

SEO requires a thorough understanding of your website’s rankings and traffic expansion. Although Google Analytics is a fantastic tool for this, analyzing the data can take some effort.

AI-based innovations can forecast and warn against rankings growth, automating the detection of problems and supplying solutions.

Keywords and Anchor management

One of the essential components of SEO is keyword research. It has always been a laborious, time-consuming operation, but AI tools have greatly streamlined it. Analyzing anchor text usage, keyword variations, and semantic keywords is made easier by AI-based keyword capabilities like SEO Vendor’s AI Analysis.

Workflow

From keyword research to link building to on-page optimization, SEO is a multi-step process. It’s interesting how little is known about AI-based SEO solutions that analyze data and workflows. For digital marketing agencies, the workflow for SEO is rapidly changing.

Monitoring Competition

You must continuously track the SEO activities of your rivals if you want to stay one step ahead of them. Keeping track of all the changes they are making and determining how they will affect your website can be a difficult undertaking.

There are several tools available right now that can assist businesses and agencies with this, but they involve a lot of manual labor. Future AI solutions could perform all the labor-intensive tasks on your behalf. Any alterations they make will be noted, and their effects on your website will be examined.

Algorithm

It might be challenging to stay current with the most recent changes to Google’s algorithms given their ongoing evolution. This frequently necessitates frequent site auditing, which might take time. In addition, you risk being penalized or even blacklisted if you make changes to your website that Google disapproves of. Your traffic and sales may suffer greatly as a result.

While current audit technology enables businesses and marketing agencies to stay on top of the most recent updates, AI will eventually be able to fully evaluate your website and spot any potential warning signs that could result in a penalty. The essential improvements to your website could then be made using this knowledge before it’s too late.

Rankings

One of the major issues with SEO is how often rankings may change. This instability can be very frustrating and makes it difficult to monitor progress. But this is a problem that AI will be able to fix.

AI will be able to lessen ranking swings and assist you in keeping a more stable position in SERP. In the event that your ranking does decline, AI tools will be able to see the issue right away and notify the agency of what has to be done to correct it.

Where Does This Leave Marketing Agencies?

The need for agencies to figure out how to adapt to AI has risen significantly over the past weeks thanks to AI advancements like ChatGPT. In light of AI’s impact on the industry, agencies should consider employing new staff members and investing in professional growth. It will be essential for team members to re- and up-skill.

AI is used in marketing and advertising to segment customers, send them messages at the best moments, and customize campaigns. AI frequently attempts to automate these procedures so that organizations can save time and money.

With that being said, AI is still not the same as a human. There are still risks with AI such as misinformation, errors and the lack of a brand’s voice. These elements are essential when it comes to marketing, therefore agencies need to find the right balance of AI and good old fashioned hard human work.

So where does AI leave marketing agencies? A beautiful merge between advanced technology and appreciation of human innovation. AI isn’t going anywhere, so agencies should embrace this technology for purposes such as time management, creativity and development.