Did you know that Google uses over 200 ranking factors in its algorithm? Did you also know that  more than 25% of people click on the first Google search result? There are several reasons why SEO is important for your business:

1. Increased visibility: With over 3.5 billion searches conducted on Google every day, having a strong presence on search engines can increase your visibility and reach a wider audience.
2. Increased credibility: A high ranking on search engines can increase your credibility and establish your brand as an authority in your industry.
3. Increased traffic: Ranking higher on the SERP can increase your organic traffic, which can lead to more potential customers visiting your website.
4. Cost-effective: Unlike paid advertising, SEO can be a cost-effective way to attract potential customers to your website and improve your online presence.

How does SEO work?

SEO involves several different components, including:

1. Keyword research: Before optimizing your website and content, it’s important to conduct keyword research to identify the most relevant and high-traffic keywords and phrases for your business.
2. On-page optimization: This involves optimizing your website’s content, meta tags, and other elements to make it more relevant and useful to search engines.
3. Off-page optimization: This includes link building, social media marketing, and other tactics to increase your website’s authority and credibility.
4. Technical optimization: This involves optimizing your website’s technical elements, such as site speed, mobile responsiveness, and security, to improve its performance and user experience.
5. Analytics and reporting: It’s important to monitor your website’s performance and track key metrics, such as traffic, rankings, and conversions, to continually improve your SEO strategy.

How can Shape Shift Marketing Help?

At Shape Shift Marketing, we specialize in creating customized SEO strategies that are tailored to your business needs and goals. Our team of SEO experts has years of experience in optimizing websites and content for search engines, and we stay up-to-date with the latest trends and best practices in SEO.

Some of the SEO services we offer include:

1. Keyword research and analysis
2. On-page optimization, including content creation and meta tag optimization
3. Off-page optimization, including link building and social media marketing
4. Technical optimization, including site speed optimization and mobile responsiveness
5. Analytics and reporting, including tracking key metrics and providing regular performance reports

If you’re ready to take your business to the next level with SEO, contact us at 321-466-0012 to schedule a consultation with our team. We’ll work with you to develop a customized SEO strategy that will improve your online visibility, attract more potential customers, and help you achieve your business goals.