In recent years, TikTok has become one of the most popular social media platforms globally, with millions of active users worldwide. With its short-form video content and growing user base, businesses have taken notice of TikTok’s potential for advertising.
In this blog post, we will explore the benefits and advantages of TikTok advertising for businesses and how it can help reach a wider audience. a common misconception about TikTok is that every user is between the ages of 16 and 24. While 41% of users do fall into this age range, this means that 59% of the platform is made up of users from the Millenial, GenX, and even Baby Boomer generations.
Key Benefits of TikTok Advertising
Did you know that Cloudflare ranked TikTok as the most popular website of 2021? There are a wide range of benefits when it comes to TikTok advertising including:
1. Huge and Active User Base TikTok has a massive and engaged user base that is growing by the day. As of January 2021, TikTok has over 1 billion active users globally, and that number is only increasing. With so many people using TikTok, it presents a vast opportunity for businesses to reach their target audience.
2. Cost-Effective Advertising Advertising on TikTok can be very cost-effective compared to other social media platforms. The cost per click (CPC) is relatively low, making it easier for small businesses to invest in advertising and get a high return on investment.
3. Targeted Advertising TikTok offers a variety of targeting options that allow businesses to reach specific demographics and interests. Advertisers can target users by age, location, interests, behavior, and more, making it easier to reach the right people.
4. Increased Brand Awareness Advertising on TikTok can help businesses increase brand awareness and visibility. With so many users actively engaged on the platform, it presents an opportunity for businesses to showcase their products or services to a wider audience.
5. Influencer Partnerships TikTok has become a platform where influencers have a significant impact on their followers. Partnering with influencers can be an effective way for businesses to reach their target audience and build brand awareness.
How to Get Started with TikTok Advertising:
Did you know that 68%of users look up reviews of a product/brand on TikTok?
To get started with TikTok advertising, businesses can follow these steps:
#1 Create a TikTok Ads account.
#2 Choose the type of ad format that best suits your business goals.
#3 Set your targeting options based on your target audience.
#4 Set your budget and bidding strategy.
#5 Create your ad creative, including video, images, or text.
#6 Launch your ad campaign and monitor its performance regularly.
Shape Shift Your Business Towards Success
TikTok advertising can be an effective way for businesses to reach a wider audience and increase brand awareness. With its massive user base, cost-effective advertising, and targeting options, TikTok presents a unique opportunity for businesses to connect with their target audience.
By partnering with influencers and creating engaging ad content, businesses can increase their chances of success on the platform. Our digital marketing experts at Shape Shift Marketing are ready to take your marketing to the next level! Call us today at 321-466-0012 and get started!