Nearly 80% of local searches on the web lead to conversions. Local SEO strategies can help you attract these searchers who are often ready to buy. Search Engine Optimization is crucial because it makes your website more visible, which means more traffic and more opportunities to convert prospects into customers.

Our Team of SEO Experts

Our knowledgeable team of SEO marketing experts will help shape shift your business to the next level through the following:

• Establishing your goals
• Using relevant and high-performing keywords in your industry
• Optimizing your website for Search Engine Optimization ranking
• Google ADS/ PPC management
• Measuring, monitoring, and optimizing your results

What is SEO?

If you’re wondering what seo is, the acronym SEO stands for “search engine optimization.” SEO means the act of making changes to your website in order to better position it when users search for:

• the things you market
• services that you offer
• Details about subjects in which you have extensive knowledge and/or experience.

Your pages are more likely to be seen and clicked on the more visible they are in search results. The ultimate objective of search engine optimization is to assist in attracting website visits who will convert into clients, customers, or a loyal audience.

The Benefits of SEO

You may be wondering, what are the benefits of SEO? When it comes to search engine optimization there are key benefits for your business such as:

• Driving organic traffic to your business
• Increasing brand awareness
• Tracking and analyzing your results through Google Analytics
• Optimizes user experience
• Enhances PPC success
• And more!

SEO is a complex marketing strategy and unless trained in the field, can turn complicated when done on your own. Let us take the stress of SEO off your hands so you can focus on running your business seamlessly. Call us today and let’s launch your SEO marketing strategy.

PPC

The more relevant your website is to users, the higher it will rank on Google Search. PPC ads, such as Google Ads, are paid online advertisements that let companies and website owners like you bid for the opportunity to display an ad next to searches on Google.com.

Pay-per-click advertising is referred to as PPC, and SEO focuses on producing content that naturally ranks higher on search results pages. PPC and SEO are two aspects of the same concept. Everybody tries to generate fresh leads. But everybody approaches it in a unique way. And as a result of such variations, each approach has certain pronounced benefits and drawbacks.

PPC is the best option if you want to have strong targeting capabilities in your marketing efforts.

PPC advertising gives you the greatest level of control over your advertising, in terms of both who you reach and how much you spend.

You can target the following using PPC:

• audiences determined by factors such as marital status, level of education, ownership of a property, and actual life events (such as moving, retiring, graduating, etc.).
• Location to the level of the nation, state, search region, and even zip code.
• Details about the precise high-value, high-intent keywords you’re willing to bid on.
• Certain actions, such as remarketing, involve showing potential buyers who have already visited your website advertisements on other platforms.

PPC advertisements provide you a great deal of control over who sees and when they view your adverts. And that provides you a ton of freedom in terms of how you may accomplish your marketing objectives.

SEO Tools

In today’s digital age, SEO has become an indispensable tool for companies aiming to enhance their online visibility and outrank competitors. The primary reason businesses are turning to SEO is to increase organic traffic to their websites, which is the cornerstone of digital marketing success. By optimizing their site with relevant keywords, creating quality content, and ensuring a user-friendly experience, companies can rank higher on search engine results pages (SERPs). This visibility is crucial as it leads to more clicks, increased brand exposure, and the potential for higher conversion rates. Furthermore, SEO is cost-effective compared to paid advertising; once a robust SEO strategy is in place, it can yield sustained traffic without the need for continuous investment.

Moreover, SEO is not just about being found; it’s about providing value to the people who are searching. Companies use SEO to position themselves as authoritative and trustworthy sources within their industry. By aligning their website content with user intent, businesses can address their audience’s needs, answer their questions, and solve their problems. This relevance boosts user engagement and satisfaction, leading to a better reputation and customer loyalty. Additionally, in a world where mobile searches are increasingly dominating, SEO helps companies optimize for mobile users, ensuring accessibility and convenience. As technology evolves, so does SEO, allowing businesses to stay ahead of the curve and effectively reach their target market in an ever-changing digital landscape.

Why Shape Shift?

Our team of knowledgeable digital marketing advisors help businesses hone in on the marketing strategy that’s right for them. SEO and PPC go hand-in-hand and our team helps analyze your organization to curate the strategy that’s right for you. Get in touch with us today at 321-446-0012 to get started! Contact us for your complete SEO starter pack!