In today’s digital age, social media has become a powerful marketing tool for businesses of all sizes. It allows you to reach your target audience build brand awareness, engage with customers, and drive website traffic and sales.
However, many businesses struggle to make the most of social media due to the constant changes and updates to algorithms, rules, and features. In this blog post, we will share with you five social media hacks that you may not have heard of before, which can help you boost your social media presence and achieve better results.
1. Use Dark Posts for A/B Testing
Dark posts, also known as unpublished posts, are posts that are not published to your page’s timeline but can be promoted as an ad. The benefit of dark posts is that they allow you to test different ad creatives and targeting options without cluttering your page’s feed with multiple posts. This can help you identify the best-performing ad and optimize your campaign accordingly.
2. Utilize Instagram’s Close Friends Feature
Instagram’s Close Friends feature allows you to create a private list of followers who can see your exclusive content. This feature can be useful for businesses that want to reward their most loyal customers or provide exclusive access to new products or services. You can also use this feature to share behind-the-scenes content or sneak peeks, which can help create a stronger connection with your audience.
3. Add Alt Text to Your Images for Accessibility
Alt text, or alternative text, is a description of an image that can be read by screen readers and assistive technology. Adding alt text to your images can make your social media content more accessible to people with visual impairments and help improve your search engine optimization (SEO). It’s also a good practice to include relevant keywords in your alt text to improve the chances of your content being discovered by search engines.
4. Embed Your Tweets on Your Website or Blog
Embedding your tweets on your website or blog can help you increase engagement and drive traffic to your Twitter account. You can embed a tweet by clicking on the three-dot icon on a tweet and selecting “Embed Tweet.” This will generate an HTML code that you can copy and paste onto your website or blog. This can also help you showcase customer testimonials or user-generated content on your website, which can increase social proof and trust.
Use LinkedIn’s Content Suggestions Feature
LinkedIn’s Content Suggestions feature provides you with personalized content recommendations based on your industry and interests. This can be a great way to discover new content ideas and keep up-to-date with the latest trends and news in your industry. You can access this feature by clicking on the “Content Suggestions” tab on your LinkedIn page.
Unlock Your Potential
In conclusion, social media is constantly evolving, and there are always new features and hacks that can help you improve your social media strategy. By using these five social media hacks, you can increase engagement, reach a wider audience, and improve your overall social media presence. We hope that you found these tips helpful and that you’ll implement them in your social media marketing strategy.
If you need assistance with your social media marketing, Shape Shift Marketing is here to help. Contact us today at 321-446-0012 to learn how we can help you achieve your social media goals!